Amazon offers surprise reason to ditch your Fire TV Stick, Echo and Kindle this week

Amazon recently confirmed that it's holding a major sale event on October 8 with huge discounts expected across a swathe of products. Now, in a surprise twist, the online retailer has started slashing costs ahead of the main event and it's good news if you are in need of a new Echo, Fire TV Stick or Kindle.

All of these popular Amazon-branded products have been reduced with some now cheaper than they have ever been before.

For example, there's a whopping which drops this famous streaming stick down to just £16.99. If it's an Echo you are after then there's or with screen.

Another bargain will please those wanting a Kindle with the ultimate Scribe e-reader now reduced by £100. That means you can pop this device - which features a neat way of making notes on its huge 10.2-inch screen - in your online shopping basket for just £259.

Another bonus of going shopping right now is Amazon's trade-in scheme which gets you an even bigger discount if you hand over your old devices.

Give the firm an ancient Fire TV Stick and you'll get 20% off something new, hand over a tired old Echo and there's a 25% reduction.

These are all good deals but they won't be around for long with Amazon confirming they are limited-time offers.

Here are all the best early discounts from Amazon ahead of its Big Deals Day sale.

Amazon Fire TV Stick
WAS £44.99 - NOW £16.99
DEAL: Get an extra 20% with trade-in
FEATURES: The standard Fire TV Stick gets full access to all the most popular streaming apps such as and Disney+. There's also HD streaming, a more powerful processor and extras such as smart home controls and video games.

Amazon Fire TV Stick 4K
WAS £59.99 - NOW £39.99
DEAL: Get an extra 20% with trade-in
FEATURES: The Fire TV Stick 4K does exactly what it says on the tin with it offering access to content in stunning 4K resolution. It features the latest processor, fast Wi-Fi 6 support and quick buttons to launch apps such as Netflix and Prime Video with one tap.

Amazon Echo Dot
WAS £54.99 - NOW £22.99
DEAL: Get an extra 25% with trade-in
FEATURES: The compact Echo Dot features a diddy design with loud sound. There's also full access to Alexa and a full list of voice features such as setting timers, checking the and even being told a few jokes.

Amazon Echo Spot
WAS £79.99 - NOW £44.99
DEAL: Get an extra 25% with trade-in
FEATURES: The all-new Echo Spot not only gets a booming speaker but also a neat display which shows the time, weather and what songs are playing.

Amazon Kindle Scribe
WAS £359 - NOW £259
FEATURES: The Kindle Scribe gets a huge 10.2-inch screen that's compatible with Amazon's smart pen allowing you to write and jot down notes.

As well as Amazon, alternative retailers including Argos, , and offer deals on Echo Dots, Fire TV Sticks and Kindles too.