Travel services firm Thomas Cook (India) Ltd and group company SOTC Travel on Monday said they have signed a long-term, multi-pronged pact with Queensland Tourism to improve visibility and year-round visitation to the Australian state from India.
The partnership will focus on content, education and training programmes and joint marketing, to position Queensland as an ideal destination for leisure, MICE, B-leisure, and sports tourism across India's metro, mini-metro, and Tier II and III markets, the travel services firm said in a statement.
The two firms have signed a Memorandum of Understanding (MoU) with Queensland Tourism (Tourism and Events Queensland) in a strategic initiative to boost travel to Queensland, Australia, from the high-potential India market, it added.
"Our MoU with Queensland is a great opportunity to expand our product portfolio and showcase Queensland as a year-round destination.
"Our intent is to create innovative, immersive, experience-led itineraries that appeal to our range of segments across multi-generational families, millennials and GenZ, couples, working professionals and our powerful MICE corporates," Thomas Cook (India) President & Country Head - Holidays, MICE, Visa, Rajeev Kale said.
Tourism and Events Queensland CEO, Craig Davidson said, "This strategic connection with Thomas Cook India and SOTC Travel is a powerful step forward in our mission to position Queensland as the destination of choice for Indian travellers."
The partnership will focus on content, education and training programmes and joint marketing, to position Queensland as an ideal destination for leisure, MICE, B-leisure, and sports tourism across India's metro, mini-metro, and Tier II and III markets, the travel services firm said in a statement.
The two firms have signed a Memorandum of Understanding (MoU) with Queensland Tourism (Tourism and Events Queensland) in a strategic initiative to boost travel to Queensland, Australia, from the high-potential India market, it added.
"Our MoU with Queensland is a great opportunity to expand our product portfolio and showcase Queensland as a year-round destination.
"Our intent is to create innovative, immersive, experience-led itineraries that appeal to our range of segments across multi-generational families, millennials and GenZ, couples, working professionals and our powerful MICE corporates," Thomas Cook (India) President & Country Head - Holidays, MICE, Visa, Rajeev Kale said.
Tourism and Events Queensland CEO, Craig Davidson said, "This strategic connection with Thomas Cook India and SOTC Travel is a powerful step forward in our mission to position Queensland as the destination of choice for Indian travellers."
You may also like
Why Tommy Fury didn't finish 100km triathlon despite meeting Molly Mae at finish line
Max Verstappen comment says it all as Lando Norris booed amid McLaren orders controversy
'3 failed attempts': How Sonam planned Raja's murder; 5 named in chargesheet
After continuous travel, you are not able to know how many trips are left in the annual pass. This is the way to know.
India amps up Connect Central Asia policy with key focus on Chabahar Port amid swaying diplomatic dynamics
