Research, pre-book, go digital: Navigating the Dhanteras rush

With Dhanteras being one of the most auspicious days to buy gold , jewellery stores are typically packed with shoppers. Despite gold prices reaching over Rs 80,000 this week, jewellers are offering festive deals to attract buyers. So, you need to plan your Dhanteras jewellery shopping outings wisely to save time. Jewellers and seasoned shoppers share some tips:

“Dhanteras is not just a day to buy gold, but also a celebration of new beginnings. So, don’t rush things and invest in something timeless,” suggests Vipin Sharma, CMO, BlueStone Jewellery, “Look for pieces that reflect your style. Gold jewellery with coloured enamels is a good choice for the season.”


‘Check price transparency amid discounts’
“Customers should buy gold from reputed jewellery stores to ensure quality and purity in jewellery. Amid the Dhanteras rush and a slew of festive discounts, check the price transparency, buyback and exchange policies, HUID compliance and quality certification. Opt for pre-booking at the showrooms for an easy shopping experience on Dhanteras,” suggests MP Ahammed, chairman, Malabar Group. “Compare the total amount payable – including making charges, GST, packing and offers on payment modes - across trusted stores. This ensures you get the best value,” adds Puneet Multani, owner of Multani Jewellers in GK-1 M block.

In-store shopping tips

• Be patient as the rush can be overwhelming both for shoppers and salespeople
• To avoid long waits, it’s a good idea to call ahead and confirm the store’s timings or book an appointment
• Look for customisation options if you’re searching for something unique
• Going during non-peak hours can ensure more attention from the salespeople
• Collect certifications on the day of purchase itself

– Sakshi Salwan, a Paschim Vihar resident who has been visiting jewellery stores for her wedding shopping

Shveta Pahwa Sethi, a resident of Sandesh Vihar, says, “Shoppers who are buying gold on Dhanteras for an upcoming wedding should visit a trusted jeweller a few days before and book jewellery with advance payment. On Dhanteras, make the full payment and collect it.”

Pre-book jewellery, evaluate costs: Tips to navigate festive rush

• Pre-booking can help you save money as the gold rate is on the rise
• Before heading to the stores, take some time to research designs, trends, and price ranges online. Stores usually share Dhanteras collections and offers online
• Dhanteras is a good time to invest in a jeweller kitty to gradually build your gold collection as a liquid asset
• Check about any hidden costs at the store

– Inputs from Dimpyesh Rajani, director, Sindhi Jewellers in Shalimar Bagh


Anytime, anywhere: Switch to digital gold
Young shoppers look at both convenience and value, hence digital gold is a hassle-free investment for them. Mohit Sachdeva, a Gurgaon resident, shares, “I used to buy gold ginnis or silver on Dhanteras, but the ease of accessing digital gold has prompted me to switch – and it appreciates at the same rate as gold. Transparency attached to digital gold (from trusted sources) or Sovereign Gold Bonds is another reason.”

Try home delivery of gold
“Some jewellers deliver jewellery and coins at home. For jewellery, visit the store a few days before the festival, select your piece and get it home delivered on Dhanteras. If you are just keen on buying a gold or silver coin for auspicious reasons, try quick commerce apps as they have started delivering coins for Dhanteras,’ says Preeta Agarwal, jewellery influencer and consultant.