A new study has found eight in 10 Brits admire Italian culture describing it as ‘passionate’ (41%), ‘laid-back’ (37%), and ‘sophisticated’ (26%).
Almost half of those polled have previously visited Italy and would love to return.
Its rich history, stunning architecture, and friendly locals are among the things that stood out the most. Along, with it's mouth-watering Italian food.
Now, it turns out, Brits are eager to bring some of the Italian lifestyle into their own lives.
A recent study over 2,000 adults found over a fifth are are eager to adopt the Italian mantra of 'my house is your house', while a third are keen on working to live, not living to work.
Meanwhile, 39% are yearning for a slower, more relaxed pace of life, and 10% fancy the idea of using a lot of gestures to express themselves.
READ MORE:
Filippo Ferrari from Lavazza, who commissioned the research to celebrate the launch of its new coffee range 'Tales of Italy', said: "The Italian way of life is a celebration of connection and appreciating the beauty in everything."
"One way they can do this is by slowing down and savouring life's everyday pleasures" he explained.
"This could mean enjoying a leisurely meal with loved ones, choosing quality over quantity, or luxuriating in simple rituals like your morning coffee."
Almost half (48%) of those who have visited the country have tried to recreate recipes or drinks upon their return home.
Interestingly, 32% of respondents revealed that they indulge in Italian cuisine or beverages at least once a week, while 70% emphasized the importance of the cultural or historical context behind their preferred food products.
Filippo Ferrari added: "Italian cuisine and coffee are more than just food and drink - they're expressions of culture, regional traditions, and passion."
"We want to share the 'true' essence of Italian coffee culture with the - each blend provides a sensory journey, carefully created to evoke the unique spirit of some of Italy's most iconic cities."
TOP 15 THINGS BRITS WANT TO ADOPT FROM THE ITALIANS
You may also like
Zoomcar Steers Toward Success with Major Debt Restructuring Plan
EAM Jaishankar's veiled message to China, Pak, says need to introspect if 'good neighbourliness' is missing somewhere
Probe launched into unregulated private schools violating education rules, says Minister
Tuchel hopes to deliver 'missing trophies' to England
Selfridges luxury beauty advent calendar for 2024 is now on sale and saves shoppers £774
How Can CFO Courses Accelerate Your Career In Finance?
'I work 24/7 to take my wife on six holidays a year - Gen Z expect everything to be handed to them'
60-year-old hails £11 eye cream for 'brilliant results' on wrinkles - a 'miracle product'
Nashik Farmers Face Hardship Ahead Of Diwali As Heavy Rains Damage Crops Across 45,000 Hectares
MG Motor India Announces Price Hike for Hector and Hector Plus SUVs
Farmers in TN's Tirunelveli demand 150 cusecs water from Kodayar project
Good News for Bookworms! Ghaziabad RRTS Station Hosts Fair from October 16; Timings Here
UK flooding LIVE: Met Office warns of travel chaos as rain hammers down on Britain
Tornado and Storm Research Organisation (TORRO) - A correction
How Israel's Deceptive Pagers Targeted Hezbollah in a Covert Operation
Ian Paterson's victims write to Justice Secretary in last-ditch attempt to halt open prison move
Louise Thompson's cosy jacket that 'looks and feels amazing' is under £70
Boy dies after house explosion in UK
Over 1.4 million North Korea youngsters apply to join army following drone incursion incident: Report
SEBI To Auction 27 Properties Of Rose Valley Group On November 25 To Recover ₹63.26 Crore