Louis Rees-Zammit's hair styling powder that 'looks natural' now has 15% off

Men are moving away from hair gel to lightweight powders to add volume, shape and texture to their locks. Finding the right hair product can sometimes feel like a struggle with some weighing hair down, losing their hold or leaving behind an unwanted greasy finish.

An increasingly popular product in the haircare arena is Slick Gorilla's Hair Styling Powder. Costing £11.95, it's been spotlighted in GQ, The Standard and Men's Health and received endorsements from celebrities like Welsh rugby player Louis Rees-Zammit, footballer Harvey Elliot, MMA fighter Paddy "The Baddy" Pimblett and Fulham's midfielder Andreas Pereira. Currently, customers can try it for themselves, with the promo code REACH15 for a 15% discount on their initial purchase - taking the cost to £10.15.

The styling powder is lightweight, unscented and easy to use. Men simply have to add a small amount into their morning wash and blow-dry and it delivers instant volume and grip, without the heaviness or shine of traditional products. It can also be used throughout the day to tweak and rework styles as needed.

Described as being gentle on the roots, kind to scalps and leaving a natural matte finish, the powder has been named the world's most popular. It can be used on all hair types, gives a medium to strong hold and is vegan certified, reports Wales Online.

Men's hair products are increasingly popular, with shoppers having more options than ever to choose from. For example, the Uppercut Deluxe Styling Powder for £15 from ASOS provides a flexible hold, is suitable for all hair types and has a lightweight formula designed to add volume and texture to hair.

Another option is the Dapper Dan Signature Style Styling Powder 20g for £7.87 from Boots, which is easy to apply, offers volume and hold and a matte texture finish.

The Slick Gorilla powder itself boasts an impressive 4.9 out of 5-star rating from over 1,000 reviews on their website. One satisfied customer said: "Stopped me from having a terrible 'awkward buzz phase' when growing out my hair."

Another happy user added: "Really good product, keeps hair well in shape and easy to wash out."

Meanwhile, a third reviewer shared: "The Slick Gorilla hair styling powder gives the natural finish to my hair that I have needed. I have and will keep recommending to my friends as I am yet to find a better hair product."

Of course, not every product is a one-size-fits-all solution, and some users had differing views. A less impressed individual remarked: "Works to an extent but doesn't hold the volume for a long time."

Another said: "It's really awesome." The Hair Styling Powder can be purchased directly from Slick Gorilla. However, it's important to note that this offer cannot be combined with other deals or discounts and applies solely to full-priced items.