Bargain Apple Watch rival is less than £60 in epic Black Friday deal

Wanting a decent smartwatch can be a major investment, especially if you want a good and reliable device. But one of the biggest barriers to entry can be cost - but what if we told you that you don't need to spend hundreds on a good smartwatch?

Well, Amazon might have a great deal for you. is currently up for grabs at less than £60, thanks to a fresh deal on Amazon. so make sure you don't sleep!

to the likes of Apple Watch and Garmin if you're not in the mood to splash out hundreds but still fancy a chic wristwatch.

It's compatible with all smartphones, including iPhones, and boasts a 1.32' inch AMOLED display that delivers crisp, vibrant visuals. You also have the luxury of choosing from over 100+ watch faces, which include dynamic video, interactive designs, and static options with an always-on display.

A long press on the watch face allows you to customise colours, styles and key data such as battery life, steps taken and calories burned. Moreover, it syncs fitness data effortlessly across Apple Health, Google Health Connect and Strava, featuring a multi-system GPS and 120 sports modes with smart recognition on five common activities.

You can also make and receive crystal-clear Bluetooth phone calls courtesy of enhanced AI noise reduction technology and enjoy an impressive 11-day battery life, or nine days under heavy use.

The watch has garnered positive reviews on Amazon, with one reviewer stating: "This watch is superb.

"It's stylish, lightweight and does just about everything. I didn't think I was going to like it at first, one reason being the vibrating notification and the watch brightness. Once I'd found the settings though and readjusted them to my liking, I'm now very happy with the watch".

However, as a budget-friendly option, it does lack certain features, such as NFC for making payments and accessing specific apps. Another reviewer noted: "Easy to set up, and the speaker set up with receiving calls is amazing. Doesn't have bells and whistles, but for the money you have excellent value for money. If this watch had NFC capability I would have given it 5 stars."

For those willing to spend a bit more, Argos is offering the , a great option for serious fitness enthusiasts.