The IPL is not just about cricket, it's a carnival of moments that often go across the boundaries of the sport, and these moments go viral across social media, and leave fans excited.
There are last-ball thrillers, and heart-stopping finishes, that catch the minds and hearts of the spectators, apart from these, there are some exceptional reactions from the audience on the stands too, that get captured at just the right moments. Be it a player's breathtaking performance, an unexpectedly upset fan, or a fan's overwhelming reaction, the IPL provides the perfect stage for viral content to grow.
These momentary instances become more than just a part of the match, they become the stories that people remember and share, and in today’s era where social media reigns supreme, every match creates something that can trend across platforms, becoming a moment in time that fans can be nostalgic about.
A similar moment took place during the IPL match between Chennai Super Kings (CSK) and Rajasthan Royals (RR) when a 19-year-old from Guwahati, Aaryapriya Bhuyan , caught the attention of millions. As CSK’s captain MS Dhoni was dismissed early in the game, Aaryapriya's raw and emotional reaction was captured on camera. Watching Dhoni walk back to the pavilion seemed to disappoint her deeply. The moment quickly spread across social media, and soon enough, Aaryapriya became the face of a viral meme template.
Not only this but what was surprising was that in just a few days, Aaryapriya's Instagram followers skyrocketed from 800 to over 3,00,000. As her fame grew, brand collaborations started pouring in.. Her viral moment, which began with a simple reaction to Dhoni’s dismissal, changed her into a full-fledged influencer career.
Taking to Instagram, Aaryapriya shared a video where she appeared in a collaboration with an e-commerce platform. The video was captioned, “Collab for a reason,” with Aaryapriya now embracing her newfound fame. In another video, she partnered with a brand for beauty and wellness services. Here, Aaryapriya captioned, “I was sad when Dhoni got out, but then I got a free Korean cleanup," turning her emotional moment into a fun, lighthearted endorsement.
Her video was a hit, with millions of views, thousands of likes, and a flood of comments from netizens, who were equally amazed by how her IPL moment had led to such magical fame.
These videos also got several comments on social media where a user commented, “She became an influencer at the age of just 19,” while another said, “Dhoni made her career even after getting out.” It’s not every day that an emotional reaction to a cricket match can have such a life-changing impact, but IPL can create viral moments and redefine success for an unexpected face.
While CSK fans were left disappointed after their loss to Rajasthan Royals on March 30, Aaryapriya Bhuyan emerged as one of the most memorable stories of the IPL 2025 season.
There are last-ball thrillers, and heart-stopping finishes, that catch the minds and hearts of the spectators, apart from these, there are some exceptional reactions from the audience on the stands too, that get captured at just the right moments. Be it a player's breathtaking performance, an unexpectedly upset fan, or a fan's overwhelming reaction, the IPL provides the perfect stage for viral content to grow.
These momentary instances become more than just a part of the match, they become the stories that people remember and share, and in today’s era where social media reigns supreme, every match creates something that can trend across platforms, becoming a moment in time that fans can be nostalgic about.
A similar moment took place during the IPL match between Chennai Super Kings (CSK) and Rajasthan Royals (RR) when a 19-year-old from Guwahati, Aaryapriya Bhuyan , caught the attention of millions. As CSK’s captain MS Dhoni was dismissed early in the game, Aaryapriya's raw and emotional reaction was captured on camera. Watching Dhoni walk back to the pavilion seemed to disappoint her deeply. The moment quickly spread across social media, and soon enough, Aaryapriya became the face of a viral meme template.
📱 स्टेडियम से सोशल मीडिया तक का सफर!
— The Curious Quill (@PleasingRj) April 5, 2025
IPL मैच के दौरान इस CSK फैन गर्ल का वीडियो वायरल हुआ और उसने रातों-रात 100K फॉलोअर्स हासिल कर लिए।
मार्केटिंग का सबक: ब्रांड्स को करोड़ों खर्च करने की ज़रूरत नहीं, बस एक लोगो, एक टी-शर्ट और एक सही कैमरा एंगल चाहिए। ROI तो कैमरामैन संभाल… pic.twitter.com/FkQdQ17xgW
Not only this but what was surprising was that in just a few days, Aaryapriya's Instagram followers skyrocketed from 800 to over 3,00,000. As her fame grew, brand collaborations started pouring in.. Her viral moment, which began with a simple reaction to Dhoni’s dismissal, changed her into a full-fledged influencer career.
Taking to Instagram, Aaryapriya shared a video where she appeared in a collaboration with an e-commerce platform. The video was captioned, “Collab for a reason,” with Aaryapriya now embracing her newfound fame. In another video, she partnered with a brand for beauty and wellness services. Here, Aaryapriya captioned, “I was sad when Dhoni got out, but then I got a free Korean cleanup," turning her emotional moment into a fun, lighthearted endorsement.
https://www.instagram.com/p/DIEfx5IvtHy/ https://www.instagram.com/p/DIEfx5IvtHy/
Her video was a hit, with millions of views, thousands of likes, and a flood of comments from netizens, who were equally amazed by how her IPL moment had led to such magical fame.
https://www.instagram.com/reel/DICA2uSv1hv/ https://www.instagram.com/reel/DICA2uSv1hv/
These videos also got several comments on social media where a user commented, “She became an influencer at the age of just 19,” while another said, “Dhoni made her career even after getting out.” It’s not every day that an emotional reaction to a cricket match can have such a life-changing impact, but IPL can create viral moments and redefine success for an unexpected face.
While CSK fans were left disappointed after their loss to Rajasthan Royals on March 30, Aaryapriya Bhuyan emerged as one of the most memorable stories of the IPL 2025 season.
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