Amid the countdown to the upcoming Shanghai E-Prix , Formula E has collaborated with Hong Kong’s fashion label CLOT to celebrate the championship’s return to China at the end of this month. The partnership features a co-branded apparel collection and a bespoke GEN3 Evo race car livery. It aims to elevate fan engagement as the GEN3 Evo cars take to the Shanghai International Circuit for the first time.
Take a look at the new collaboration
Formula E’s social media handles shared a glimpse of the CLOT collection ahead of the Shanghai E-Prix. In a joint post, the caption alongside the new collection read: “@CLOT x @fiaformulae: Formula E is back racing in Shanghai May 31 & June 1! Formula E, the world’s first all-electric motorsport championship, has partnered with CLOT to unveil an exclusive collaboration for the 2025 Hankook Shanghai E-Prix . The collaboration blends CLOT’s East-meets-West aesthetics with Formula E’s commitment to sustainable innovation.
“The collaboration features the CLOT x Formula E Short-Sleeve Tee and Long-Sleeve Tee. Each design reinterprets CLOT’s ALIENEGRA pattern with Formula E’s electric futurism, incorporating subtle Yin & Yang symbolism, also seen on a GEN3 Evo race car in a custom livery.”
“The limited-edition capsule collection pre-launches exclusively at JUICE Shanghai and on JUICE Online WeChat Mini Program starting today. The capsule will be released online at Formula E on May 28th and will be sold trackside at the 2025 Hankook Shanghai E-Prix, taking place 31 May – 1 June at the Shanghai International Circuit.”
Simon Wat, General Manager of CLOT, said: "We're excited to see our ALIENEGRA pattern come to life on a futuristic GEN3 Evo car, and watching our design in motion at high speeds is truly extraordinary. This collaboration opens up new dimensions of design beyond our usual lifestyle and fashion products. While we’ve had many iterations of the ALIENEGRA pattern over the years, this is our first time showcasing it on such a dynamic platform. It embodies the innovative spirit of our work while emphasizing sustainability with Formula E. We can't wait for everyone to experience this unique vision."
Also Read: Amid prep for Shanghai E-Prix, Antonio Da Costa shares glimpses of racing in rain, local food, and cycling in Tokyo
Tiziana Di Gioia, Chief Revenue Officer of Formula E, added: "We’re thrilled to reveal our collaboration with CLOT — an exciting fusion of culture, innovation, and performance. This partnership perfectly embodies the essence of Formula E: bold, creative, and always pushing boundaries. To see the GEN3 Evo car sporting CLOT’s unmistakable design, paired with the launch of a limited-edition collection ahead of the Hankook Shanghai E-Prix, is a moment we’re proud to share with our global fanbase."
The Shanghai E-Prix begins on May 30 with free practice. Round 10 is scheduled for May 31, followed by Round 11 on June 1.
Take a look at the new collaboration
Formula E’s social media handles shared a glimpse of the CLOT collection ahead of the Shanghai E-Prix. In a joint post, the caption alongside the new collection read: “@CLOT x @fiaformulae: Formula E is back racing in Shanghai May 31 & June 1! Formula E, the world’s first all-electric motorsport championship, has partnered with CLOT to unveil an exclusive collaboration for the 2025 Hankook Shanghai E-Prix . The collaboration blends CLOT’s East-meets-West aesthetics with Formula E’s commitment to sustainable innovation.
“The collaboration features the CLOT x Formula E Short-Sleeve Tee and Long-Sleeve Tee. Each design reinterprets CLOT’s ALIENEGRA pattern with Formula E’s electric futurism, incorporating subtle Yin & Yang symbolism, also seen on a GEN3 Evo race car in a custom livery.”
https://www.instagram.com/p/DJ_RjKwRmrL/?img_index=1 https://www.instagram.com/p/DJ_RjKwRmrL/?img_index=1
“The limited-edition capsule collection pre-launches exclusively at JUICE Shanghai and on JUICE Online WeChat Mini Program starting today. The capsule will be released online at Formula E on May 28th and will be sold trackside at the 2025 Hankook Shanghai E-Prix, taking place 31 May – 1 June at the Shanghai International Circuit.”
Simon Wat, General Manager of CLOT, said: "We're excited to see our ALIENEGRA pattern come to life on a futuristic GEN3 Evo car, and watching our design in motion at high speeds is truly extraordinary. This collaboration opens up new dimensions of design beyond our usual lifestyle and fashion products. While we’ve had many iterations of the ALIENEGRA pattern over the years, this is our first time showcasing it on such a dynamic platform. It embodies the innovative spirit of our work while emphasizing sustainability with Formula E. We can't wait for everyone to experience this unique vision."
Also Read: Amid prep for Shanghai E-Prix, Antonio Da Costa shares glimpses of racing in rain, local food, and cycling in Tokyo
Tiziana Di Gioia, Chief Revenue Officer of Formula E, added: "We’re thrilled to reveal our collaboration with CLOT — an exciting fusion of culture, innovation, and performance. This partnership perfectly embodies the essence of Formula E: bold, creative, and always pushing boundaries. To see the GEN3 Evo car sporting CLOT’s unmistakable design, paired with the launch of a limited-edition collection ahead of the Hankook Shanghai E-Prix, is a moment we’re proud to share with our global fanbase."
The Shanghai E-Prix begins on May 30 with free practice. Round 10 is scheduled for May 31, followed by Round 11 on June 1.
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