Inside Gulf's luxury car culture: Why Bentleys and Lamborghinis are bigger than real estate

TL;DR:

• The Gulf Cooperation Council ( GCC ) region boasts one of the highest concentrations of supercars per capita globally, particularly in the UAE , Saudi Arabia , and Qatar.
  
  
• Cultural prestige, tax-free wealth, and expansive roads have fueled a luxury car obsession that often overshadows real estate as a status symbol.
  
  
• With rising disposable incomes and state-driven diversification plans like Saudi Vision 2030, luxury automobile demand is forecast to grow further. The region’s car culture is not just about ownership, it spans auctions, bespoke modifications, exclusive clubs, and supercar parades.

The Gulf’s Unrivalled Obsession With Supercars
It’s a familiar sight in Gulf cities: convoys of Bentleys, Rolls-Royces, Lamborghinis, and Ferraris cruising down wide boulevards, especially in Dubai , Doha, and Riyadh. In a region where oil wealth, zero income tax, and a young, affluent population converge, luxury cars have become more than just modes of transport, they are symbols of power, prestige, and personal identity.

According to Horizon Grand View Research, a compound annual growth rate of 7.9% is expected of Middle East & Africa luxury car market from 2025 to 2030.

Why Cars Over Real Estate?
In many parts of the world, real estate signifies wealth and stability. But in the GCC, especially among the youth and new millionaires, supercars are often preferred over property investments. Several factors explain this cultural inclination:

• Cultural Prestige and Social Media Influence

Social media has amplified car culture. Platforms like Instagram and Snapchat are flooded with videos of supercar meetups in Dubai or impromptu races in the deserts outside Riyadh. For many Gulf nationals, a luxury car is a more immediate, shareable display of success than a property.

The UAE's influencers, such as Rashed Belhasa (Money Kicks), are known globally for showcasing their exotic car collections, which include limited edition Ferraris and Lamborghinis. This trend has inspired a new generation to view supercars as social capital.

• Tax-Free Luxury

Unlike countries with hefty import duties or luxury taxes, GCC nations particularly the UAE, Saudi Arabia, and Qatar offer tax-free environments, making luxury cars more accessible to the wealthy.

• Road Infrastructure

The GCC boasts some of the world’s best roads and highways, designed to accommodate high-speed driving. The UAE’s Sheikh Zayed Road, Saudi Arabia’s King Fahd Road, and Qatar’s Lusail Expressway are all conducive to luxury car performance.

• Car as a Cultural Artifact

Historically, Arabs have a deep connection with automobiles, seen as an extension of the nomadic Bedouin heritage where horses and camels were symbols of pride and wealth.

Regional Examples of Extravagance

• Dubai, UAE

Dubai is arguably the supercar capital of the world. The city hosts the Dubai International Motor Show, showcasing the latest from Ferrari, Lamborghini, and Bugatti.

The Dubai Police famously owns a fleet of supercars, including the Bugatti Veyron, Aston Martin One-77, and Lamborghini Aventador, not merely for speed enforcement but to bolster the city’s image of luxury.

• Saudi Arabia

With Saudi Arabia opening up under Vision 2030, there has been a sharp rise in luxury car imports. In 2023, Al Ghassan Motors reported a noticeable spike in demand for Bentleys and Rolls-Royces, driven by both traditional elites and newly empowered entrepreneurs.

Riyadh hosts International Luxury Motor Show, a dedicated event for elite automotive brands.

• Qatar

Qatar, with its high per capita income, boasts one of the most supercar-dense populations. Doha’s Pearl-Qatar island frequently hosts supercar gatherings, and Qatar has announced infrastructure tailored to luxury and performance vehicles in preparation for the 2030 Asian Games.

The Auction and Collector Scene
Luxury car auctions are also flourishing in the GCC. For instance, RM Sotheby’s regularly features Gulf collectors in its global events, with some rare models fetching prices in millions.

Additionally, bespoke car customisation houses like Mansory and Brabus have established a solid customer base in the region, offering gold-plated trims, diamond-studded interiors, and unique body kits.
Governmental Support for Automotive Enthusiasm
Saudi Arabia is keen on transforming its auto enthusiasm into a formalised industry. The Saudi Arabian Grand Prix in Jeddah and the upcoming Formula 1 track in Qiddiya underline the government’s recognition of motor culture as part of its economic diversification efforts.

Similarly, the UAE's efforts with Abu Dhabi’s Yas Marina Circuit and annual Formula 1 Etihad Airways Abu Dhabi Grand Prix draw global attention.

Environmental Challenges and Electric Supercars
While the Gulf’s car culture thrives, there’s an emerging consciousness about environmental impacts. Manufacturers like Tesla, Porsche (Taycan), and Lucid Motors are now tapping into the region’s elite market, offering electric supercars.

In 2024, Lucid Motors began deliveries in Saudi Arabia, where it also plans to establish a manufacturing plant in King Abdullah Economic City, aimed at producing up to 150,000 vehicles per year.

The Future of GCC’s Car Culture

• EV Adaptation: As sustainability takes center stage globally, the Gulf’s supercar scene is expected to evolve to include more electric hypercars.
  
  
• Motorsport Tourism: Events like Formula E in Diriyah, Saudi Arabia, and new motorsport tracks are positioning the GCC as a motorsport tourism destination.

FAQ

• Q: Which Gulf country has the most supercars?

The UAE, especially Dubai, leads in supercar density, followed by Qatar and Saudi Arabia.

• Q: Are luxury cars cheaper in the GCC?

Yes, due to zero income tax and lower import duties compared to Western countries.

• Q: What are the most popular brands in the Gulf?

Ferrari, Lamborghini, Bentley, Rolls-Royce, and Mercedes AMG are among the most coveted.

• Q: Is the region adapting to electric luxury cars?

Yes. EV adoption is rising, especially with brands like Lucid, Tesla, and Porsche entering the market.